Cigarettes are smart. You can be smarter.

If you’ve tried to quit smoking in the past, you already know how tough it can be. But if you’ve failed to quit cigarette smoking, don’t worry. It’s not because you lack willpower, or because you have no desire to quit.

It’s because cigarettes are smart.

Cigarettes contain nicotine and, very quickly after you start smoking, your body becomes addicted. Nicotine addiction is like a manipulative inner voice, helping you to find every reason to keep lighting up; even when you genuinely want to quit cigarette smoking.

To outsmart cigarettes and silence the call of nicotine, your body needs help. At most, only 3-5% of people who try to outsmart cigarettes without treatment succeed.

If you’re ready to outsmart cigarettes and break the hold of nicotine addiction, ask your doctor or pharmacist about non-nicotine prescription treatments.

Ask your doctor about treatments that can help you break the hold of nicotine addiction.